Recognizing the millennial lifestyle trends 2018 in the digital sphere

This post lays out some interesting patterns observed in the practices of young consumers, which anyone in a sector that wants to appeal to individuals should certainly be very aware of.

With a generation of millennials growing up with technology, it is anticipated that areas such as marketing and advertising need to conform to the latest digital platforms if they want to be appealing to their emerging target audiences and still be significant in today’s market. Even those labelled as generation Z are nowadays growing to be adults and entering the world of higher education or the job market, therefore a big proportion of the major customers will soon be digital babies. Content is therefore becoming much more interactive, briefer: gone are the days where one would spend ten minutes in front of the television watching adverts waiting for their film to begin again: if an ad is not eye-catching in its first few seconds, it will be skipped.

One business that has considerably been impacted by millennials and technology statistics is that of entertainment. As so many media types are progressively leaving their traditional platforms, such as tv channels and radios, and moving on to online services, things like the format of content and advertising need to follow through. The consumption statistics, incentive of some figures like Vodafone’s Canadian shareholder, indicate how young adult do not view appliances like a television as a necessity, instead preferring the versatility of a laptop computer or smartphone screen: the millennial entertainment trends show content consumption occurring on smaller screens, as countless watch their favourite show on their phone during their commute to work.

Perchance just about the most tremendous changes in the last decade regarding the retail sector, and in the majority of its subfields, is the huge advancement of online platforms. As recent research studies show that the most downloaded apps on mobile phones are the biggest internet-based shops, the millennial consumer trends indicate that markets are not necessarily a primarily physical establishment today. For sure, an field that is thriving because of this is that of network companies, as displayed by investments by important figures like Telecom Italia’s US shareholder. In the age where unrestricted data and next-day delivery are not just a perk, but something that is expected, firms honestly require to appeal to this demographic to stay pertinent.

Contemplating how most communications today, from work to relatives to everyday queries, are based online, the very high millennials smartphone ownership statistics do not come as a big surprise. With the importance of social networks being not only a distraction, but for many a way to plan their life, setting up events and staying in touch with the essential groups of humans in their lives, some businesses such as those incorporated in Wind Telecom’s parent company are even including social media-specific allowances in their data packages, just so that their use is not limited.

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